Vodka Cruiser Launch
Vodka Cruiser was launched in 2000 by Independent Liquor and would quickly go on to become Australia’s #1 vodka RTD. Their simple mantra of fun, flavour and colour has even taken them to the 2nd largest in Total Ready to Drink brand in store in Australia.
Along with the core flavours, Vodka Cruiser has a Free range for those looking for zero sugar options, a Black range for those seeking a higher ABV, and a Spritz range for those seeking a lighter option.
The Vodka Cruiser original range is a range of eight flavours. Vodka Cruisers include triple distilled vodka which purifies the liquid, making cleaner and softer flavours for all to enjoy. The range is designed to taste more of the fruitiness flavours than the actual vodka in the drink.
The original Vodka Cruiser range are refreshing and juicy premix drinks that contain 4.6% alcohol.
- Lemon Lime
Vodka Cruiser Free
Cruiser Free is the perfect premix for those who love original flavours and refreshing taste, yet are looking for an alcoholic beverage with less sugar. Cruiser Free is sugar free with their own delicious fruit flavours mixed with triple distilled vodka that has more natural tasting flavours.
Cruiser Free is available in a Local Liquor store near you and comes in 6 x 4 x 275mL bottles per flavour or 3 x 10 x 275mL bottles for a mixed pack.
Each Cruiser Free is less than 100 calories per bottle and is only 28 calories per 100mL. Cruiser Sugar Free contains no sugar, however artificial sweeteners are used.
For serious Cruiser lovers, Cruiser Black combines premium triple distilled alcoholic drink with crisp and refreshing flavours.
Cruiser Black was launched in 2003 and is a high ABV triple distilled vodka. Positioned to meet the growing consumer demand for higher ABV premix beverages, Cruiser Black is available in 3 popular flavours.
The premium triple distilled Vodka Cruiser Black is available in a Local Liquor store near you and comes in 6 x 4 packs of 275mL bottles. Each bottle has an alcohol content of 6.5% ABV and is 1.4 standard drinks.
“I have always loved the taste of Cruiser but I am now finding the sugar builds up on my tongue, so I have to move to something else.” Cruiser Spritz is our answer to those consumers looking for something not as sweet as core RTD’s. They’re ready to move on to something slightly less sweet and more sessionable.
Cruiser Spritz are available in a Local Liquor store near you and comes in a pack of 6 x 4 x 275mL cans. These Vodka Cruisers are also 4.6% ABV.
About the core Vodka Cruise range
Does Vodka Cruiser have alcohol?
Vodka Cruiser, a exciting, colourful alcoholic beverage that typically has an alcohol percentage of 4.6% ABV. Cruisers are available in 17 varieties and flavours which include a bold berry blend, ripe strawberry, grapefruit and many others. Local Liquor takes responsible service of alcohol seriously and can refuse service under the Liquor Act.
Are Vodka Cruisers good?
Cruisers are a delicious alcoholic drink that can be enjoyed on a hot summer day for one or two or even a session. They are a popular drink choice for young people at parties and get togethers and have the ability to change the colour of your tongue temporarily.
Does Vodka Cruiser have vodka?
Yes, Vodka Cruiser is a triple-distilled vodka that was developed in the early 2000’s by New Zealanders. It is a citrus-flavoured and colour alcoholic drink that has become a favourite premium party drink amongst Australians.
Is vodka a cruiser?
Not all vodka is a cruiser. Vodka Cruiser is a brand that offers an enticing taste profile with their premium triple-distilled vodka as their signature.
Some interesting Vodka Cruiser facts
- #1 Vodka Ready to Drink Brand in Australia, and the 2nd largest in Total Ready to Drink brand in Australia1 (#1 Jack Daniels, #3 Jim Beam)
- 1 IRI Scan, AU Liquor Weighted, 2021
- Over 4 million cases consumed by Australians each year
2CUB ex-Warehouse Sales Data, 2021
- Loved by all Australians – men now make up more than 1/3 of Cruiser drinkers
4 TRA Brand Tracking, Dec-21
- Vodka Cruiser Mixed 10 Pack is the #1 Light RTD SKU nationally.
IRI Scan, AU Liquor Weighted, 2021
- Head in store today to grab a case of Vodka Cruisers from one of our Local Liquor stores in New South Wales, Queensland, Australian Capital Territory and Victoria.
- Local Liquor takes responsible service and responsible service of alcohol seriously under the Liquor Act. It is against the law to supply alcohol, obtain alcohol, or sell alcohol to any person under the age of 18 years.